He's also been accused of making xenophobic and anti-Semitic comments in private.ĭespite a history of racist videos from his early YouTube career, Dawson was widely seen as a beloved YouTube documentarian. Star has said racial slurs on video, and was caught on camera hurling them at Black people. Dawson has posted several videos in blackface, mocked those with disabilities, and mimicked sexually gratifying himself to Willow Smith, who was 11-years-old at the time. While Westbrook and Charles have since made amends, she said in the video, she condemned Dawson and Star for their actions.īoth Dawson and Star have a history of problematic and racist behavior. Westbrook claimed that YouTubers Shane Dawson and Jeffree Star, who were jealous of Charles' success, had manipulated her and turned her against Charles.
Tati Westbrook, who was involved in a feud that shook the beauty community last year when she publicly ended her friendship with James Charles, followed Aina's announcement with a video apologizing to her former protege. "I strongly encourage other influencers to do the same!" "I refuse to align myself with a company that continues to retail antiblack racist beauty brands," Aina tweeted. Jackie Aina, a Black beauty guru with roughly 3.5 million YouTube subscribers and 1.6 million Instagram followers, announced last week that she will "no longer" be a Morphe affiliate. The decision follows a wave of prominent influencers ending partnerships with the brand over its partnership with Jeffree Star, who has a history of racist, problematic content. The company quietly removed products from the "Conspiracy" collection from its website last month after Dawson posted an apology video for his past content. Star, who owns his own makeup line, frequently partnered with Morphe for previous collections. The makeup company's partnership with Star is worth millions his "Conspiracy" collaboration with fellow YouTuber Shane Dawson sold one million eyeshadow palettes in less than 30 minutes after its launch. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand."ĭespite claims by Westbrook, Star is neither an owner nor investor in Morphe. "We expect this to conclude within the coming weeks. "Today we've made the decision to cease all commercial activity related to Jeffree Star and affiliated products," the cosmetics brand tweeted on Friday. Morphe announced that it's cutting ties with Jeffree Star after weeks of backlash following an explosive video by makeup vlogger Tati Westbrook.
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